Etihad Airways bought a share in Air Serbia and required a launch campaign.
Serbia is well know for his hospitality, vibrant scenery and friendly people. This was very much at the heart of our campaign. Air Serbia encompassed the very best of Serbia, from it's traditions to forward thinking persona.
Air Serbia is the national airline of Serbia and a flagship brand for the recently elected pro European government. This campaign will have a far reaching audience and will also be used by the Serbian Tourist Board. Along with the airline, this campaign is the pride of a nation.