Arab Film Studio is home to the region’s aspiring filmmakers, giving them the guidance, skills and support to bring their dreams to the big screen.
AFS is raising the profile of the UAE’s rapidly developing film industry, positioning Abu Dhabi as a creative hub for the region.
The AFS Narrative annual training initiative aims to develop UAE nationals’, and UAE residents’ skills in filmmaking.
In order to tackle the biggest barrier to entry – a lack of confidence among aspiring filmmakers – we created a campaign that educates budding filmmakers in little tricks of the trade to improve their creations without having to worry about budget.
We demonstrated this idea with a series of ‘Film Hacks'.
The new AFS Documentary course is focused on developing UAE nationals’ and UAE residents’ skills in documentary filmmaking.
The power of documentary filmmaking, lies in its ability to capture real lives and make the viewer connect with the real stories being told. There is a raw grittiness, a no thrills approach, to what is shown instead of the gloss and high production values often associated with other film mediums.
Real stories rely solely on the strength of people, issues, struggles and ultimately life itself, to carry us through the documentary.