Evai is a crypto ratings platform, powered by AI and machine learning, giving investors a powerful insight into the direction of the crypto market and individual crypto assets. As creative director of Evai I have rebranded the business, creating an identity that brings the heart of the product to the forefront. Reflecting the dynamic upgrading and downgrading of cryptos through the use of arrows to represent the 'V' and 'A'. The three-pronged 'E' has been designed to encapsulate the three-tiered Trading Score system. The technology powering the platform has now been aligned with a futuristic, sleek yet solid brand identity and user experience. As well as the rebrand I have completely redesigned the ratings platform from top to bottom. Introducing brand new features. Co-ordinating between design, front end development and backend development teams to make sure the platform is on-brand and timelines are agreed to a met. At the same time making sure the community is kept up to date with the platform developments. With the rebrand has come an entirely new look and feel for advertising, social media and comms. Incorporating the new strong brand, creating an entire create ecosystem from the dynamic arrows.
